Finding your Niche In Hypnotherapy

Qualified Hypnotherapists, looking to market themselves.

Before you look at marketing yourself, you need to determine what it is that you are going to market.

Suppose there is a counsellor who specialises in counselling for gay couples.

That doesn’t mean that is all he will work with. But it does mean that if a gay couple in Cornwall wants help and Google “counsellors for gay couples”. They are quite likely to travel several miles in order to see a specialist in that chosen field.

What about people suffering from exam nerves? We have had lots of people travel a long way to seek treatment from Chris as he gained a wonderful reputation for dealing with driving nerves. Chris even had an article written in the AA magazine about nerves whilst driving, this led to several local driving schools recommending nervous pupils to him.

We want you to be able to specialise to an extent where people will travel miles to see you.

In order to do this we need to determine two things:

What you want to focus on

• We will discuss the 7 touches of marketing and how to utilise them.
• You will learn how to write a USEFUL business plan. I don’t mean some boring stuffy thing that gets filed away in the back of a cupboard. It should inspire you as well as gives you a roadmap for your business.
• Explore both traditional and digital marketing
• We can help you to build your website if you don’t have one and how to optimise your website if you already have one.
• Utilise Google alerts to talk directly to your niche
• Explore different social media platforms and how to spend a few hours to create a week or two’s worth of social media posts
• You will learn how to build a Facebook business page if you don’t have one already and show you how to re-market to people who visit your website/Facebook page..

• Identifying your Niche Market
• Building a website aimed around (but not solely for) your niche market.
• Identifying your clients
• Finding out how to talk directly to your clients
• Learning how to effectively use social media for your business (not pictures of cats)
• Identifying how to grow your business in a structured and effective manner
• Writing effective blogs
• Making and optimising YouTube videos to put on your site

For current and previous students of the school the course is £175.00

Non Students £330.00

A discount of £30.00 will be applied if you pay in full before the course start date

£65.00 will secure your place.

Instalment payments are available